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Google indexes billions of web pages to allow customers to search for the data they drive in the usage of key terms and operators.[141] According to comScore market research from November 2009, Google Research could be the dominant internet search engine in The us marketplace, having a market share of sixty five.
[357] The DeGoogle grassroots marketing campaign continues to increase as privacy activists spotlight specifics of Google items, and the linked incursion on personal privacy legal rights by the company.
The initiative focuses on generating localized AI systems, having an emphasis on integrating Arabic language abilities and enabling popular cloud adoption.[140]
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In August 2024, Google despatched an e-mail to people informing them of its legal obligation to disclose selected confidential data to U.S. government authorities. The business mentioned that when it gets valid requests from federal government organizations to provide paperwork devoid of redacting private consumer data, it may well produce this sort of paperwork even When they are private to users. Nonetheless, it is going to ask for private cure of such info from the government.[369]
Google reportedly paid out Apple $22 billion in 2022 to keep up its posture because the default internet search engine on Safari. This offer underscores the intensive Level of competition inside the tech sector for dominance during the look for sector. It marks among the biggest payments involving two tech giants recently.[362]
Google Shell out causes it to be easy to pay online. After you securely retail outlet your payment data within your Google Account, you are able to stop typing your charge card and check out faster.
Even though traditional search engines ranked success by counting how many times the look for terms appeared within the website page, they theorized about an improved method that analyzed the interactions among Internet websites.[30] They named this algorithm PageRank; it determined a website's relevance by the quantity of pages, and the significance of Those people pages that connected back again to the first site.
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Despite having the new policy, Google may perhaps clear away details from only particular although not all lookup queries. It wouldn't take google away content material that is "broadly handy", including information articles or blog posts, or currently Element of the public history.[128]
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In 2019, a hub for critics of Google devoted to abstaining from working with Google items coalesced within the Reddit on line Local community /r/degoogle.